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8/21/2025

HR Strategies for Supporting People, Driving Growth

Measuring the impact of HR can be challenging, especially when much of the work involves qualitative, behind-the-scenes efforts. HR professionals often face the dual challenge of supporting employees through personal and professional struggles while aligning their work with broader business objectives.

Fallon Carpenter, head of people and culture at Sentinel Group, highlights the emotional depth of HR, explaining, “We don’t just manage policies, we hold space for real human experiences, and that can be incredibly heavy.” She shares that her team leads with empathy, offering support and practical solutions during crises, while balancing the realities of business operations. This approach, she says, ensures employees feel “supported, heard, and valued.”

She also addresses the misconception that HR only serves the company’s interests, noting, “People and culture can often be perceived as being solely aligned with the interests of the company.” To counter this, her team focuses on building trust and genuine relationships, acting as “the bridge between employees and the business.” This dual role allows HR to advocate for both individual and organizational needs, fostering a culture of collaboration and care.

"We’re not just people and culture, we’re culture builders, advocates, listeners and partners. And at Sentinel, we’re proud of the trust we’ve built and the difference we’re making in people’s lives every single day."

Interested in learning more? Check out the full article at StrategicCHRO360.

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