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Jerry Cicalese Discusses How Wholesalers Need to Pivot

Sentinel's Jerry Cicalese, Senior Vice President of Strategic Partnerships, was highlighted in NAPA's Fall 2020 Magazine discussing how wholesalers are adapting to the new normal. "The dynamic of our relationship with the advisor is changing," explains Cicalese. He emphasizes how to pivot into a service role. "Wholesalers must serve and lead now, as opposed to just pitching products and services."


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