Customer Engagement Specialist Julia Stati shared strategies for educating Generation Z on retirement investing in the PLANSPONSOR article “How Social Media Influences Plan Sponsors’ Participant Communications.”

Despite being fairly tech savvy, she explains how the younger generation is "still very new to the workforce" and Plan Sponsors should reach out to them directly to learn where they need support. By asking questions such as "What topics, what life events [do] they see on their horizon?" they can better capture the right topics and engage with plan participants. 

PLANSPONSOR, with its reputation for editorial integrity, objectivity, and leadership, is the trusted information and solutions resource for America’s retirement benefits decision makers. With its powerful array of customer-driven marketing programs, PLANSPONSOR offers industry providers an unparalleled ability to reach this influential audience. 

Read the full article here.